June 30, 2020

Robert Frank — Can Peer Pressure Help Us Combat Climate Change?

Robert Frank — Can Peer Pressure Help Us Combat Climate Change?

Robert Frank is the Henrietta Johnson Louis Professor of Management and a Professor of Economics at the Samuel Curtis Johnson Graduate School of Management at Cornell University.

Robert Frank is the Henrietta Johnson Louis Professor of Management and a Professor of Economics at the Samuel Curtis Johnson Graduate School of Management at Cornell University. He, also, contributes to the "Economic View" column in The New York Times. Additionally, he has written over a dozen books including the book we will discuss today — Under The Influence: Putting Peer Pressure to Work.

In this incredible and though-provoking book, Frank argues that we can and should use positive peer pressure to turn our friends, family, neighbors, and those in our sphere of influence into people who care about the climate crisis and will act to change the direction we are headed. You need to get this book!

Here are some additional ways you can learn about Robert’s work:PBS NewsHour segment, Jan 30, 2020

Excerpt in The Economist, Feb 7, 2020

Excerpt in Behavioral Scientist, Feb 10, 2020

Excerpt in The Atlantic (lead essay), March, 2020

Excerpt in Washington Post Outlook (cover story), Feb 23, 2020

Robert Frank’s Radical Idea (Ezra Klein Podcast), May 24, 2020

Also, follow him on Twitter! He is always sharing fantastic resources.



This episode of Let’s Give a Damn is brought to you by Red Kap — a fantastic company that makes workwear and uniforms. Not only is Red Kap a Nashville-based company — which I, of course, love because I live here right now — but they champion the men and women who are out there committed to making our communities thrive. Everything they make — from work shirts to coveralls — is crafted with purpose and on purpose. They’re a no BS company. What you see is what you get. And what you get is a group of people who genuinely give a damn about work, and a life, done right.

From June 1 - July 31, you can get 20% off your first purchase at redkap.com with the promo code GIVEADAMN.

Here’s something cool! I worked with them last month to interview amazing damn-givers that are beautifully contributing to their communities during this global pandemic. See more of my From The Frontlines interviews at redkap.com/communuity.


Follow Let’s Give A Damn on FacebookInstagram, & Twitter to keep up with all that is going on. We have so much planned for the coming months and we don’t want you to miss a thing! Support us on Patreon! We can't do this without you. Lastly, leave us a 5-star rating and review on Apple Podcasts! Have an amazing week, friends! Keep giving a damn. Love y’all!


Learn more about your ad choices. Visit megaphone.fm/adchoices